I designed and lettered a retro title-card in honor of my absolute *favorite* film!
Released before Barbra Streisand’s remake in 1976, this incredible 1954 musical version of the 1937 film dazzled audiences with its super-widescreen Cinemascope format and new musical material by Harold Arlen and Ira Gershwin.
The iconic shiny red serif main titles in the stars above Los Angeles (below) are directly referencing the titles setting from the 1937 version seen below them.
I have always really loved the script lettering created for the theatrical trailer and especially enjoyed the treble clef inspired “S.”
My reimagined title card is inspired by this script lettering and the iconic stage set of The Academy Awards scene in the film.
If you’ve never seen it, I would highly recommend it!