Role

Design

Art Direction & Additional Design

Paul Kepple

Client

Rodale (client of Headcase Design)

Recognition

AIGA’s 50 Books / 50 Covers, AIGA Philadelphia Design Awards: Judge’s Choice Award

Most people know Ted Danson as the bartender Sam Malone in the long-running television series Cheers, but fewer realize that over the course of the past two and a half decades, Danson has devoted himself to the cause of heading off a looming global catastrophe—the massive destruction of our planet’s oceanic biosystems and the complete collapse of the world’s major commercial fisheries.

In Oceana, Danson describes what has happened to our oceans in just the past half-century, ranging from the ravages of overfishing and habitat destruction to the devastating effects of ocean acidification and the wasteful horrors of fish farms.

Using graphics and charts, every inch of space was thoughtfully put to use as an opportunity to illustrate a story, invite the reader to discover an important fact, or inspire them to make a change.