Unlabel:
Selling You Without Selling Out

Book Cover Design Proposals and Sticker Design


Role

Design, Typography, and Lettering

Art Direction

Paul Kepple

Client

Touchstone a division of Simon & Schuster
(client of Headcase Design)

Unlabel is written by Marc Ecko who shares his bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media.

The design solution for my various cover proposals reference the idea of a prescribed solution for a successful entrepreneurship and represent the formulaic research completed by the author.



Art pages designed for the interior


Stickers designed for a sticker sheet found within the bound book