Role

Design and Typography

Art Direction

Peter Lord and Elizabeth Carluccio

Crest and Bottle Design

Lutz Herrmann Design

Client

Coty (client of oLo Brand Group)

Katy Perry’s fragrance, Killer Queen called for a design approach to convey her as a Queen holding court and getting the royal treatment.

My design approach was to focus on luxurious materials like gold foil and blind embossing with pattern and border to sell Katy Perry as a more luxurious and serious brand. The art directors were very pleased with the approach, however, the client ended up going in a different direction.