Role

Design

ART DIRECTION & ADDITIONAL DESIGN

Paul Kepple

Client

Running Press
(client of Headcase Design)

From Yesterday to TODAY offers an insightful and entertaining history of America’s favorite morning show from its experimental beginnings with Dave Garroway and a chimpanzee named J. Fred Muggs to its enduring success in the 21st century with co-anchors Matt Lauer and Ann Curry.

Through personal recollections from Today family members such as Barbara Walters, Tom Brokaw, Jane Pauley, Bryant Gumbel, Katie Couric, Willard Scott, Matt Lauer, Al Roker, Meredith Vieira, and Ann Curry From Yesterday to TODAY takes you on the unique journey traveled by those who reported the news, reflected on cultural trends and provided comfort to a nation of viewers often before they have had that first cup of coffee. For more than sixty years, Today has delivered the public their first glimpse at the new ideas, political leaders, and social upheaval that shaped our lives. It has remained a constant in a dynamic medium that evolved from grainy black-and-white images to the computer screen.

The design solution uses the changing appearance of the TV screen in the chapter openers as a viewfinder into the successful medium of live television, a color palette for each decade, and a timeline running across the top of the text pages throughout the book telling the story of the times since the shows inception.